CEO Message

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The dictionary defines transformation as “a change in form, appearance, nature or character”.  That is precisely what our recently approved strategic plan includes when we look to the future of what our offices should look like.  When our Westdale office opened a little over a year ago, it was dramatically different in form, appearance, nature and character from any other First Federal location.  As we have tried out some of the features of Westdale – like our popular Express Teller Machines – we have learned that members enjoy the modern functions while still desiring a personal touch.  In 2019, we are embarking on a two year process to transform our current locations that will change the form and appearance of our offices.   Our Hiawatha office will undergo changes in 2019 that will incorporate the features you see in Westdale; plans are on the drawing board for our legacy Cedar Rapids office to be transformed in 2020.  In the meantime, we will continue to hold true to our mission to listen, anticipate and respond to our members so that we make every experience matter. 

Please make plans to vote in the election for the board of directors!  Ballots may be submitted in any First Federal office on March 14-15, 2019 or at our annual meeting on March 26, 2019.  

As always, stop in and say hi, introduce yourself or even comment on what you want First Federal to do for you!

 

Tom Chalstrom

President & CEO