CEO Message

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          With the arrival of Spring, Opening Day of baseball season has always been something I have looked forward to. In fact, I think Opening Day should be a national holiday! Baseball – the original national pastime – has always had its own traditions that have been handed down for decades. However, this year new rules are being used that are meant to ‘update’ baseball to today’s viewing preferences. The rules are designed to create more movement and keep the attention on the field. I find it fascinating and am anxious to see how the changes are received. I compare it to our business – the basic services we have offered for decades: savings accounts and personal loans – have to be supplemented with products and services that our members want in today’s economy. It’s not acceptable to say ‘but we have always done it this way’ – we need to enact new approaches to reflect our member’s preferences. Later this Spring, we will update our website to make it easier to navigate and discover new information. This Summer, we will also introduce an update to our online banking site to again make it easier to conduct business from wherever it is most convenient. Just like baseball, we have been around a long time – and we also intend to keep making the changes that will make our fans keep coming back to our ‘ballpark’. Play ball!!

          As always, stop in and say hi, introduce yourself or even comment on what you want First Federal to do for you!

Tom Chalstrom

President & CEO