CEO Message

Home About Us CEO Message

          Back in my youth coaching days, “put me in coach” was a familiar cry from a player not in the game. Everyone wants to play – and contribute – to the success of a team. I actually loved hearing that demand/plea because it meant the player was engaged and wanted to make an impact. Sometimes it was the ‘bench’ players that made the difference in winning the game, often because of their urgency and desire to contribute. Regardless of the outcome, the collective attitude of the bench players often made a difference in the overall team success. Our First Federal ‘roster’ is no different. We have employees that want to contribute to the success of the organization. Whether it’s our Contact Center, a Personal Banker, or a Loan Processor, each employee is trained to assist our members to provide solutions to financial problems they may be experiencing. Our employees receive a great deal of satisfaction after originating a bill consolidation loan or assisting a member in untangling a debit card problem. I have said many times, that each member interaction is an opportunity; when our employees seek those opportunities and engage with our members, they are making a difference in the members’ lives. Everybody wins!

          Our annual online survey was recently completed and we have reviewed the results. The survey provided valuable feedback to our directors, management and employees. Most importantly, the survey is an opportunity for each employee of First Federal to understand our members and their perception of how they receive services. I am pleased to report that almost 90% of responding members stated they are Satisfied, Very Satisfied or Extremely Satisfied with First Federal. There are areas for improvement and we will be working diligently to address our weakest areas. It is part of our ongoing pursuit of excellence to recognize how we can be better. We appreciate your participation in the survey.

          As always, stop in and say hi, introduce yourself or even comment on what you want First Federal to do for you!

Tom Chalstrom

President & CEO